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Premium real estate marketing makes first impression count for landlord

First impressions can leave a lasting impact on how people perceive your product, and no more so than when you are marketing your property to potential tenants. By showcasing the liveability and lifestyle of a home, you can quickly capture the heart and mind of browsers and help to drive their decision.

As one of your biggest and most expensive assets, it’s no wonder that property investors engage experienced real estate agents to create the perfect foundations to entice the best possible property tenant.

For our Investment Consultant, Benjamin Sayers, Belle Property’s premium real estate marketing and branding is one of the most important elements in both attracting the perfect tenants and increasing the value proposition of the home in order to achieve higher rent incomes for his landlords.

When meeting with the owners of a Woonona property, Benjamin knew that Belle Property’s brand could provide a perfect balance of premium photography, print and digital marketing for their needs.

“We always ensure to maximise rental returns for our landlords. This home was in a great location with ample space and lovely light, so we knew that with the right approach we could find the ideal tenants for the right price,” said Benjamin.

As a result, a single inspection attracted 50 groups inspecting, with over 10 eager applicants and secured a tenant in less than seven days on the market. The owners were thrilled that Benjamin was able to find the perfect family to move in.

“Belle Property’s premium qualities means that people looking to rent with our brand have an expectation that they will be getting a quality listing that comes with great service and rental outcomes, which is great news for our landlords and tenants alike.”

Reflecting on this amazing result, Benjamin says “it really comes down to the importance of premium real estate marketing and brand in any property campaign. We created a real buzz around this townhouse, and with the increased competition were able to achieve an above-market result of $60 above the asking price. Combining high-quality marketing with an experienced local agent shows what can be achieved with a premium real estate agency managing your investment property.”

Here's what one of Benjamin's clients has to say about their experience:

“Ben Sayers and the team at Belle Property provide a fantastic service. Ben is professional, thorough and clearly enjoys his job. He has handled the letting of my property and has ensured I am across all steps and am comfortable with the process. His communication and flexibility have ensured I have been well looked after and managed to secure great tenants. Very impressed with his service.”

To find out more about what our Property Management specialists can do with your investment property, reach out to your Benjamin Sayers today on 0499 980 833.


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