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Premium marketing makes first impression count for landlords

First impressions can leave a lasting impact on how people perceive your product, and no more so than when you are marketing your property to potential tenants. By showcasing the liveability and lifestyle of a home, you can quickly capture the heart and mind of browsers and help to drive their decision.

As one of your biggest and most expensive assets, it’s no wonder that property investors engage experienced real estate agents to create the perfect foundations to entice the best possible property tenant.

For our Investment Consultant, Melanie Whant, Belle Property’s premium real estate marketing and branding is one of the most important elements in both attracting the perfect tenants and increasing the value proposition of the home in order to achieve higher rent incomes for her landlords.

When meeting with the owners of a Corrimal property, Melanie knew that Belle Property’s brand could provide a perfect balance of premium photography, print and digital marketing for their needs.

“We always aim to maximise rental returns for our landlords. This home was in a great location with ample space and lovely light, so we knew that with the right approach we could find the ideal tenants for a great price,” said Melanie.

As a result, Melanie's recommended campaign attracted high levels of tenant interest and more than 5 eager applicants. This property was leased in less than five days on the market, for $30 per week above the asking price. The owners were thrilled that Melanie was able to find the perfect family to move in.

“Belle Property’s premium qualities means that people looking to rent with our brand have an expectation that they will be getting a quality listing that comes with great service and rental outcomes, which is great news for our landlords and tenants alike.”

Reflecting on this amazing result, Melanie says “it comes down to the importance of premium real estate marketing and brand in any property campaign. We created a real buzz around this home, and with the increased competition were able to achieve an above-market result of $30 above the asking price. Combining high-quality marketing with an experienced local agent shows what can be achieved with a premium real estate agency managing your investment property.”

Here's what one of Melanie's clients has to say about their experience:

Belle Property have been a breeze to deal with from day one. Melanie provided highly professional customer service and kept us in the loop throughout the whole process. I highly recommend Belle Property and am very happy we chose them to look after our property."

To find out more about what our Property Management specialists can do with your investment property, reach out to Melanie Whant today on 0433 403 933.


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